John Smedley Blends 18th-Century Craft With Modern Fashion Demand
The historic British knitwear brand is navigating a tough luxury market by leaning into heritage craftsmanship and contemporary style.
John Smedley, one of Britain's oldest clothing manufacturers, is finding new relevance in a challenging high-end retail environment by pairing centuries-old production methods with an eye toward current fashion trends. The brand, which traces its roots to the 18th century, operates a 230-person manufacturing team dedicated to producing fine knitwear at its UK facility.
Skilled workers like Tina, a cutter with 38 years of experience, form the backbone of that operation. Using chalk guides, semi-circular templates, and precision scissors, she shapes necklines in knitted garments before they move to final trim — a process that reflects the hand-intensive labor still central to the brand's identity despite broader industry pressures toward automation and offshoring.
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John Smedley's story is the final installment in a Guardian series examining high-end British manufacturing, a sector that has faced sustained headwinds from global competition, shifting consumer preferences, and economic uncertainty. Other businesses spotlighted in the series include Hiut Denim, which resumed jean production in Cardigan, Wales, and Rolls-Royce, which has capitalized on surging demand for bespoke customization among ultra-wealthy buyers.
The broader portrait that emerges across the series is one of resilience through differentiation — British manufacturers surviving and, in some cases, thriving by emphasizing provenance, craft, and exclusivity rather than competing on price. For John Smedley, that means continuing to invest in veteran craftspeople and traditional techniques while seeking to stay relevant to younger, style-conscious consumers.
Continue reading at Business | The Guardian.
